Automobili Lamborghini Asia Pacific Region Director Francesco Scardaoni stated that his goal is to surpass the yearly sales threshold of 150 units in India by 2026, following the company’s record-breaking sale of 103 units in the country in 2023.
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Lamborghini the Italian super-luxury carmaker
According to a senior company executive, Italian super luxury carmaker Automobili Lamborghini anticipates exponential growth in India and the potential to eventually become a top market in the Asia Pacific area, led by the youngest clients worldwide.
Automobili Lamborghini Asia Pacific Region Director Francesco Scardaoni stated that his goal is to surpass the yearly sales threshold of 150 units in 2023, following the company’s record-breaking sale of 103 units in India the nation in 2026.
India is sixth in Asia Pacific and 14th overall in terms of volume. It is the market with the quickest rate of growth in percentage terms, Scardaoni said PTI.
Lamborghini the Italian super-luxury carmaker : Lamborghini sold 10,000 vehicles globally
In 2023, Lamborghini sold 10,000 vehicles globally, while concurrently, the firm achieved 100 automobiles in India. According to him, deliveries in the first half of 2024 are still increasing globally in comparison to the same period last year, and India is following suit.
With 845 vehicles sold, China was Lamborghini’s largest market in the Asia-Pacific area last year. Japan (660), Korea (434), Australia (263), and Taiwan (131) were the next largest markets.
Concerning the extent to which India can climb the rankings of its leading markets in the region, Scardaoni stated, “We still think that in the long run, for a country like India, it is conceivable, even though there is still a long way to go to reach number three, two, and number one… India can grow really quickly in the medium term, in my opinion.” He added, “We believe that India has all the right indicators in place to let us think that there would be really an exponential growth.”
When asked when Lamborghini would surpass 150 units sold year in India, he stated, “My goal would be 2026.” I would like this to happen, when will it?”
He gave an explanation for the company’s optimism about India, saying that it has to do with the country’s economy. Its economy is developing at the quickest rate in the globe and it’s crucial to note that among all clients worldwide, the youngest ones are those in India.” He went on, “There are a lot of young customers coming from new economy start-ups because India is a country of start-ups.”
The average age of Lamborghini customers in India is under 40 years old, whereas the average age in the top markets of the US and Europe is between 40 and 45 years old. This has led to India being an incubator for start-ups.
In addition, Scardaoni stated that the Indian government is working hard to build the nation’s infrastructure and roadways.
“There is a remarkable trend of building new, massive roadways that connect the major cities. Once such facilities are finished, in our opinion, this will increase the even more in the super sports vehicle segment,” he continued.
In India, Lamborghini offers an array of ultra-luxury vehicles, with prices commencing at Rs 3.8 crore.
As for the demand that India now has, he stated, “We have a situation which is pretty much solid in India where the production is well covered till 2025.”
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