Arnold Su, vice president of Asus India for consumer and gaming PCs, told PTI that “about 10 to 11 percent of Indian households own a PC. This indicates that almost 90% of Indian homes do not now own a PC, making it a great opportunity for us, the speaker stated.
Asus Bets Big on Indian PC Market
According to senior corporate officials, the personal computer (PC) industry in India is superior to that of the rest of the globe, and the low device penetration rate presents a good growth opportunity for Taiwanese tech giant Asus.Positive growth has been observed in the Indian market by the Taiwanese PC maker.
Asus android SU, Asus Bets Big on Indian PC Market
Arnold Su, vice president of Asus India for consumer and gaming PCs, told PTI that “about 10 to 11 percent of Indian households own a PC. This indicates that almost 90% of Indian homes do not now own a PC, making it a great opportunity for us, the speaker stated.
Su stated that Asus is keeping up its investment in India in order to expand its product’s availability there. “… If you see today in India, out of 750 districts, we have already covered around 450 districts,” he stated.
According to Peter Chang, general manager of Asus’s Asia Pacific System Business Unit, the business has not observed any encouraging trends in PC demand, either internationally or in India, following the COVID-19 outbreak.
But this year… there has been a rise in interest in purchasing a laptop, so we think the market will soon return to normal, he stated.
In my opinion, India’s PC market is superior to that of the rest of the globe,” he continued.
According to a recent report by market research firm IDC, the sluggish demand in both the consumer and commercial segments caused personal computer shipments in the Indian market to drop by around 30% year over year in the January–March 2023 quarter, to 29.92 lakh units.
The Worldwide Quarterly Personal Computing Device Tracker from International Data Corporation (IDC) indicates that 42.82 lakh PCs were supplied to India in the quarter ending in March 2022.
Chang stated that for the Taipei-based company, artificial intelligence is a highly essential topic at the moment.
According to Chang, incorporating artificial intelligence is a highly essential topic for the Taipei-based corporation right now.
In response to a query regarding the production-linked incentive (PLI) program for IT hardware in India, he stated, “Actually we applied for the PLI scheme with our partners, and we also started manufacturing in India.” Chang stated that Asus will continue
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to assess its Indian investment and look for ways to increase it. “We also hope that if things can be smooth, then we can keep investing,” he stated.
When asked if the PC industry’s supply chain interruptions have subsided, Chang responded that things are already returning to normal in the supply chain. Read more tech post…
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