According to the estimate, 56% of India’s new internet users will reside in rural areas by 2025. With rural areas now contributing significantly to the growth of the internet user base, this signifies a huge shift in the digital environment.
Rural India to Drive Internet and Smartphone
India is seeing an increase in digital literacy as internet connection spreads to more rural parts of the nation.
The Internet and Mobile Association of India (IAMAI) predicted that by 2025, there will be more than one billion smartphone users in India. The digital industry is expanding significantly as a result of the increase in smartphone penetration. ”Rural India to Drive Internet and Smartphone”
According to the research, by 2025, around 56 per Rural regions in India will account for one percent of all new internet users. With rural areas now contributing significantly to the growth of the internet user base, this signifies a huge shift in the digital environment.
The report also highlights a noteworthy rise in female involvement in the adoption of technology. It is anticipated that by 2025, women will make up 65% of new internet users, which represents a significant advancement toward greater gender parity in digital involvement.
With an expected increase of 26% by 2025, rural areas are expected to witness the largest growth in the number of new internet users. On the other hand, a relatively moderate growth rate of only 10% is anticipated in metropolitan regions.
This discrepancy highlights how quickly internet use is growing in rural as opposed to urban areas. It is anticipated that by 2025, there will be more than 504 million internet users in rural areas and more than 390 million users in metropolitan areas.
800 Million mark: Rural India to Drive Internet and Smartphone
Internet users in India have crossed the 800 million mark, with rural India having more internet users than urban,” the report notes as another significant milestone. This development emphasizes how crucial rural areas are becoming to the nation’s digital ecology.
The study also shows shifts in the ways that consumers obtain news. It states that 65 percent of internet users currently get their news from a variety of digital sources, such as YouTube, social network posts, news apps, websites, and message forwards.
The survey highlights the transition towards digital news consumption by stating that “65% of internet users access news and information online through various news apps/websites, social media posts, message forwards, YouTube, etc.”
According to the survey, demand for regionally-languaged internet material is rising. This suggests that “57 per cent of internet users prefer to access internet content in Indic languages in Urban India.”
This trend highlights the necessity for digital content producers to accommodate a range of linguistic preferences as it represents a growing preference for content in local languages. (Rural India to Drive Internet and Smartphone)
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