According to Avneet Singh Marwah, there are a number of noteworthy themes that are defining the rapid development of the Indian smart TV market.
Thomson Targets 8% Market Share in Two Years
At its current Noida factory, Super Plastronics Pvt Ltd (SPPL) has committed Rs 50 crore to establish a new production unit. Super Plastronics Pvt Ltd (SPPL), an exclusive brand licensee of Thomson in India, will produce 500,000 units annually, according to CEO Avneet Singh Marwah. Marwah added that SPPL and the Thomson brand are currently aiming to take up 8% of the smart TV market in the next two years.
The edited experts from the interview are listed here.
Which recent trends are we seeing in the smart TV market?
A number of noteworthy trends are defining the rapid shift that the Indian smart TV market is currently experiencing. High-resolution screens are becoming more and more popular among consumers; 4K TVs are now commonplace, and 8K ones are starting to draw attention. Smart home connectivity and user interactions are being improved by advanced technologies like AI integration and voice assistants like Google Assistant. With fierce brand competition driving the expansion of affordable smart TV options, cutting-edge technology are becoming more widely available. The viewing experience is also being enhanced by advancements in display technology such as OLED and QLED, as well as by the incorporation of well-known streaming services and content partnerships. Additionally, the industry is seeing an increase in features designed for sports and gaming, reflecting changing customer inclinations. In addition, manufacturers are implementing eco-friendly practices and energy-efficient technologies as part of an increasing emphasis on sustainability. All of these characteristics point to a dynamic and quickly changing smart TV market in India, Thomson Targets 8% Market Share in Two Years.
Thomson is a very established business. Tell us a little bit about its market share in India, please.
Thomson has been in India for thirty years. When it debuted as a CRT brand forty years ago, it made a name for itself as one of the top three brands in the nation very fast. When Thomson was returned in 2017–18, demand increased significantly right away. Our present objective in India is to take up roughly 6% of the market.
What are the market share goals, and how will they be reached?
Is the business intending to meet them; Thomson Targets 8% Market Share in Two Years
In the next two years, SPPL and Thomson are aiming to take an 8% market share in the smart TV industry. With a variety of smart TVs including cutting-edge technologies like 4K resolutions, AI integration, and improved networking possibilities, SPPL intends to broaden its product assortment. Our goal is to provide premium smart TVs at affordable costs. This entails cost control and manufacturing process optimization to provide solutions that are economical without sacrificing functionality. SPPL is dedicated to improving customer happiness by providing strong warranty policies, excellent after-sales service, and an intuitive user experience. This focus on customer service fosters favorable word-of-mouth and brand loyalty, Thomson Targets 8% Market Share in Two Years
What, in your opinion, sets Thomson apart from the competition?
One significant aspect of Thomson Targets 8% Market Share in Two Years is their dedication on producing high-quality, feature-packed televisions at cheap costs. Thomson stands apart from many of its rivals thanks to its emphasis on value for money. They successfully combine cutting-edge features like 4K resolution, smart TV functionality, and fashionable designs with reasonably priced products. For customers looking for excellent performance without breaking the bank, Thomson Targets 8% Market Share in Two Years, are an appealing option because of their affordable price and cutting-edge features. Additionally, Thomson’s strategic partnerships with streaming services and consideration for regional market preferences increase its attractiveness in India.
What major project is Thomson working on ahead of the holidays?
For Thomson TVs, this holiday season is especially important because QLED versions are now more popular than HD and FHD ones. Our primary focus will be on providing QLEDs in the 32–65 inch size range; at now, the 65-inch QLEDs are the largest available in Thomson. We’ve chosen to take advantage of this by offering some of the best deals of the year on all of our QLED TVs throughout the holiday season. (Thomson Targets 8% Market Share in Two Years)
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