In Coimbatore, Tamil Nadu, German automaker Volkswagen has opened its first brand store exclusively for certified pre-owned vehicles. This is a big step in Volkswagen’s global used car business’s transformation from “Das WeltAuto,” its previous name, to “Volkswagen Certified Pre-Owned.”
Volkswagen Launches Coimbatore First Certified
Volkswagen has seen a spectacular tenfold growth in the amount of pre-owned automobile sales over the last five years. The business highlights that it will continue to provide consumers with dependable, high-quality cars through its Certified Pre-Owned segment. For added piece of mind, every vehicle is subjected to stringent examination procedures and is accompanied by warranty coverage.
Volkswagen India currently runs 139 touchpoints throughout the country, 36 of which are limited to certified pre-owned vehicles. By March 2025, the corporation intends to further expand this network, according to a recent announcement.
The ‘Virtus,’ a popular sedan from Volkswagen, has been a major factor in pushing sales, accounting for a sizable 30% of the sector in Tamil Nadu.
By leveraging Volkswagen’s strong brand and the confidence of its customers, the rebranding campaign seeks to increase the value and visibility of the company’s pre-owned automobile program in the domestic market.
Car business, Volkswagen Launches Coimbatore First Certified
We are thrilled to declare that our used car business has strategically changed its name to Volkswagen Certified Pre-Owned. Ashish Gupta, Brand Director, Volkswagen Passenger automobiles India, stated, “This transformation allows us to meet the growing demand for dependable pre-owned vehicles, delivering certified cars of exceptional quality.
“We are pleased to inaugurate our first Volkswagen Certified Pre-Owned store in Coimbatore today,” Gupta continued. Tamil Nadu occupies a prominent place in our sales portfolio, and we anticipate continued expansion propelled by robust customer demand.”
VW’s networks experienced a 12% growth in retail sales of pre-owned cars last year, and this trend has persisted into the first half of 2024. Tier II towns are a major source of support for this increase, indicating growing market demand.
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